Cultivating Americans' farming knowledge

Know the difference between a Holstein and a Hereford? You’re in rare company.

According to a new survey, nearly three in four Americans admit that they know “very little or nothing” about farming. It’s a solid bet they know even less about different breeds of cattle – or the difference between the sweet corn we eat and the field corn grown on most farms.

That’s a shame. The impact of America’s farmers on the economy and the environment has never been greater – or more positive.

Americans’ lack of awareness about farming is unsurprising. Just one percent of the population makes its living in a...