Letter to the Editor: Avista's cost comparison advertising misleading?

To the Editor:

Avista spends THEIR money advertising OUR electric service cost as “33% lower than the national average.” Duh!; so what?

Here’s what! A more local comparison puts our residential cost nearly 300 percent HIGHER than Wenatchee’s (9.3 vs. 3.2 cents/kwh, respectively). But, so much for the ridiculous comparisons. Let’s do this more reasonable comparison: My own Avista cost “consumption rate” is more than 200 percent HIGHER than it was in 1999 (9.3 vs. 4.5 cents/kwh respectively).

Yup! Right here! And that 200 percent rate increase is all Avista experience. Yup! Executive compensatio...