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FBLA project involves 8th graders

Odessa High School FBLA has been working with the eighth grade class for their American Enterprise Project. Their topic has been benefit corporations, an emerging type of corporate business with a focus on earning profit and giving back to social and environmental causes. The students studied existing benefit corporations including Ben and Jerry's Ice Cream, Tom's Shoes and Warby Parker Eyeglasses. Next, they created a mock benefit corporation, designed a unique product for their company to sell, and pitched their idea to the rest of the school. As a conclusion, the eighth graders held a fundraiser and used the profits similar to the practice of benefit corporations; they kept part of the profits for themselves and designated the remainder to be used for buying blankets for the homeless. The project was a great success and now students throughout the school are much more familiar with the social impact of benefit corporations.

 

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